Marketing Strategies For Online Casino Promotion. Practical Recommendations

You can withdraw this consent anytime in "Settings". The occasional big winner is another sure sign of a high paying casino. They say that the best promoters are the people who actually love the product; for this reason, you have to boost your knowledge of the casino industry by playing online casino games. The themes of such placements should be newsbreaks able to attract the attention of potential players and people interested in gambling. The best real money casinos pay out in a matter of hours or maximum a few days. Mobile Gaming - Having an iPhone and Android casino app or mobile casino that allows you to stake your real cash on the go scores a real money casino highly with us.

The Best Casino Marketing Ideas in 2015

Add a Site

SEO search engine optimization is a promotion of the website in the TOP 10 search engines in order to increase attendance. SEO process involves several stages. The first one is an internal optimization, namely the change of the website content by using special keys, placing HTML-code, compiling a site map, and re-linking pages.

The second phase is an external optimization. It involves work with the search engines, thematic platforms, and link exchanges for storing the maximum number of external links. The final part is to maintain the results obtained.

They include the retention or even the improvement of positions in search engines. Advantages of SEO involve the maximum coverage of the target audience , low cost, efficient generation of attendance, accurate assessment of the results and their support. Another effective and inexpensive strategy for promotion of online casinos is an email marketing. It should not be confused with such common and unpleasant phenomenon in the Internet as spam. Email-distribution is made among users who are interested in obtaining one or other information and among the customers who have voluntarily agreed to receive messages.

The casino operator may send newsletters to inform its users about the most important news of casino promotions, prize giveaways, and big winnings, etc. CRM, which means customer relationship management system, is a multi-level business strategy, aimed at the study of the needs of customers. It allows automating service processes, sales and marketing.

The introduction of such a system offers many opportunities in management for casino operators. The most important result of the application of CRM is the automation of marketing tools: If you want to bring your gambling establishment operation to a new level, to control all processes and navigate the needs of your customers, the CRM is ideal for this purpose.

Due to accumulated and systematized information about customers of your casino, you will be able to improve the efficiency of its sales. Organization of affiliate programs is another effective marketing tool in the field of promotion of online casinos. The essence of affiliate marketing is to work with partner companies that receive some fee for providing your casino with new customers. For example, the operator enters into an agreement with a popular resource on gambling, which in its turn places a banner, an article or news on its website with a link to the casino website.

When a user follows this link and becomes online casino players, the partner receives a fee according to the tariff plan.

Today, there are many great affiliate programs for online casinos. All the operator needs is to register in such a program and select a tariff plan, under which it will cooperate with a partner. It should pay particular attention to the services billing and choose competitive prices.

In case of full partnership, not only profits but also losses will be divided due to a specified percentage. Attraction of new customers and increase in traffic to the casino website are only the first part of the marketing activity. During the period when sales and the number of customers increase, the casino reaches a certain financial stability, the next stage of the marketing campaign is the retention and increase in customer loyalty.

The main tool for increasing confidence of casino players is the organization of a fair loyalty program aimed at building long-term relationships with customers.

Find out how to attract new players through drawings. Online casino loyalty program should be available to all players upon registration and depositing. This program often includes an extensive system of bonuses and promotions held every day, week or month.

The program may contain several levels, which provide a player with a special status, allowing then to exchange bonuses and points for real money at special rates. In addition, prize giveaways are popular among the most active players.

The loyalty program is very effective impact on the behaviour of the players, and, along with indicators such as quality of service and range of games, it enhances the customer confidence and increases the chances of their passage into the permanent base. Regular publications of news and press releases on popular gaming information resources and casino website are another important tool of casino marketing strategy. The themes of such placements should be newsbreaks able to attract the attention of potential players and people interested in gambling.

The themes of press releases can be promotional offers, new products on the market, reviews of interesting gaming events, news from the software manufacturers, etc. The more information about your casino will appear in the media, the better. This will greatly enhance the visitors' traffic and give you a certain percentage of inbound links as well as attract the attention of the target audience. Initially, a set of games for online casino should be drawn up taking into account the requirements and desires of the target audience.

They must be popular, demanded games that can bring real income. When you are ready to play at US online casinos for real money you want to have a great experience. After all, you are going to be playing with your money, so you want trust, excitement and customer dedication from your chosen real money online casino. Our review team has played for real money at a huge number of USA online casinos and we have spent over 10 years monitoring and watching the industry grow and are perfectly positioned to help you find the best USA real money online casinos.

We have therefore developed a simple to use guide that will help you locate the best USA online real money casinos, gambling games and slots. Our experts have collected the top five below, along with a short description of each. Before checking each casino further, we perform an investigation on a few key points that show us whether a casino is trustworthy or not. One important criteria is the license of the casino or online gambling site as we only review licensed casinos.

Another critical point is the security of a casino, where we check if the connection with the website and software is fully encrypted and secured over SSL. Last but not least we also perform a background check on the company, where it's registered and who's behind it and if they are publicly traded or not.

A very important part for a casino to get a positive vote from us, is how easy it is to deposit. During this step, we check all the accepted deposit methods and make sure the most popular one's such as Visa, MasterCard, bank transfer, PayPal, Neteller and others are included. During this step we also anonymously get in touch with customer support with a set of very specific questions and queries.

The last step of our review process is probably the most important one for every US online casino player. With our freshly deposited funds we proceed to play a wide array of casino games online such as slots, table games like blackjack or roulette, poker and others such as sports betting or lotteries. The remaining balance and winnings are then cashed out. Extra points are earned for casinos with fast cashouts.

If all above steps have been evaluated positively, we will give a final score and write a detailed review of our findings. Each casino is re-checked every 3 months and our review scores updated accordingly. As we are advocates of transparency, we will list all of the good and bad points for each casino. Casinos who get a bad score are listed on our blacklist, so you as a player can be sure your money and winnings are safe by avoiding these casinos.

Before we recommend any casino it must pass stringent checks for reliable payouts, honouring bonuses, customer service responsiveness, safety, security and trustworthiness. Whenever we come across a US casino that we feel poses a risk to our users we place them on a black list of sites to avoid, here are the most recent additions.

Winning is great, and getting paid out in time and in a safe way is even better. Our payout guide will tell you how to spot casinos with fast payouts. Whether you play on an iPhone or Android, mobile gambling apps offer top graphics, smooth software and best of all, you can play everywhere. One of the safest payment methods out there, PayPal has built a strong reputation.

The good news is plenty of casinos accept PayPal. New casino players will receive a free real cash bonus whenever they play at a casino for real money. Casinos usually give out bonuses in the form of deposit matches usually. That means a certain percentage of your deposit is given in free money, so the bigger your deposit, the bigger your bonus.

All online casinos have wagering requirements in place; this means any winnings made using your bonus money will only become available after wagering a certain amount. Instead join a site with top bonuses that will leave you with more free money to use. Many gamblers will agree that playing and winning real money is a far better experience at any US online casino. This is why you should choose the right casino for you that suits your needs and has a quality reputation for keeping your info and money safe.

Our list has the best online casinos around and they offer the top online gaming experience for gamblers of all types. Take a look at our top 5 list where you can play online slots , craps, keno, faro, pai gow, video poker, roulette, blackjack, baccarat and many other casino games for real money. After years of experience, our experts have compiled a shortlist of USA online casinos for you to compare and choose from.

Great Welcome Promotions - Welcome bonuses are the best start to any online casino experience, so they're a must when it comes to reviewing gambling sites for our readers.

Top Security - The best software and no-download casinos, coupled with the best security measures, a match made in heaven in our opinion. The top casinos will offer air tight security for its users. Fun Experience - The main thing that any player wants, to have a brilliant time whilst cashing in some winnings at the same time. We only list casinos that deliver a thrilling online gambling experience. Mobile Gaming - Having an iPhone and Android casino app or mobile casino that allows you to stake your real cash on the go scores a real money casino highly with us.

Quick Cashouts - Waiting around for weeks on end to cash out is just unacceptable in our eyes. The best real money casinos pay out in a matter of hours or maximum a few days. Variety - Everyone has their favorite casino games, but for a real money casino to be top rated by us it needs to have a wide selection of table, slot, and live dealer games to choose from. Check out our list of reviewed United States casinos and discover some of the best online gambling sites to play real money games and slot machines on your desktop, mobile or tablet.

Find out how to play or improve your skills and discover everything you need to wager and win on the most popular online casino games in the US. The whole point of playing gambling games for real money is that by playing at the best real money online casino in the the USA you can win some cash. We have searched the Internet to bring you some of the best online casinos for real money so you can enjoy chasing huge multi-million dollar jackpots, and take advantage of great sign-up bonuses and online slot machines.

How we review casinos